01Known
Message
Clarity on who you help, the problem you solve and the result you create, said in a way people remember and repeat.
For consultants, coaches and speakers
Known. Chosen. Free.
We help experts stand out, win more clients and build a business that grows without them doing everything.
Working with clients across the United States, South Africa and the United Kingdom
Known: The right people know you
Chosen: They pick you
Free: You get your time back
Many businesses are known but not chosen. Even more are chosen but not free. Growth starts with knowing where you are.
“I don’t want to be famous.”
“I’m not an influencer.”
“I don’t want everyone to know me.”
Why known comes first
You don't need to be famous. You need to be known by the right people for the right thing.
Nobody can choose you if they don't know you exist. Get known, and you can be chosen. Get chosen consistently, and you can build the business that sets you free.
The 5M Framework
Five levers that take you from known to free
Each lever does one job. Pulled in order, they build on each other until the business grows without you doing everything.
02Known
Magnet
Valuable gifts and offers built from your expertise, such as guides, talks, events and audits, that draw the right people to you and start real conversations.
03Chosen
Model
Packages and offers people can easily say yes to, and the conversations that help them decide, priced for the value you create.
04Free
Machine
The systems that run your follow-up, onboarding and client journey, so the business keeps working without you in the middle.
05Free
Multiplier
Referrals, partnerships, reviews and returning clients that grow your reach and revenue without more hours from you.
How we help
Marketing strategy that grows your brand and your business
We work alongside you through real conversations and clear strategy, then put the right systems in place to support it.
Become known
Where you are
"I'm great at what I do, but not enough people know it."
Where we take you
The name people think of first
How we get you there
- Sharpening your position and message so you stand out
- Creating valuable gifts and offers that attract the right people
- Building a website that earns trust before the first call
Become chosen
Where you are
"People like what I do, but they don't buy."
Where we take you
Clients who say yes, without the chase
How we get you there
- Shaping packages and offers around your expertise
- Pricing them for the value you create
- Guiding sales conversations that feel natural, not pushy
Become free
Where you are
"I'm busy, but everything still runs through me."
Where we take you
Growth that doesn't need you doing everything
How we get you there
- Setting up a CRM and pipeline so no opportunity is lost
- Designing a client journey that runs consistently
- Growing your referrals, partnerships and reviews
Working together
Four simple steps
01 / Audit
Find the gap
A free 30-minute Freedom Audit call shows how known, chosen and free your business is today, and which lever to pull first.
02 / Plan
Agree on the strategy
We talk it through and choose the package that closes your biggest gap.
03 / Build
We build it together
Your message, offers and systems are shaped with you and put to work in your business.
04 / Grow
It keeps working
We measure every lever and move to the next one when the first is working.
Who we help
The people we help best
Experts who sell their knowledge and experience, and are ready for a business that doesn't depend on them for everything.
Consultants and advisorsRespected in their field, but growth depends on their own hours.
CoachesGreat results with clients, no structure to grow beyond one-to-one.
Speakers and trainersOn stage often, with nothing that captures the audience afterwards.
AuthorsPublished or about to publish, and want the book to build the business.
Photo of Brenden
About
Hi, I'm Brenden.
I founded Innovative Leverage to help experts whose businesses run on trust and reputation. We work with clients around the world on the strategy, conversations and systems that help them become known, chosen and free.
Every page, funnel and email we build is written and coded by hand for the business it serves. If something won't move the needle, I'll tell you.
Known.Chosen.Free.
How to stand out, win more clients and build a business that grows without you doing everything
Brenden du Plessis
The book
Known. Chosen. Free.
A practical guide for any business owner who wants to stand out, win more clients and build a business that grows without them doing everything. Book your Freedom Audit and you'll be first to get a copy when it's released.
Questions
Before you start
Who do you work with?
Consultants, coaches, speakers and authors who sell their expertise. If your business runs on trust and reputation, we're likely a good fit.
Do you work with clients outside South Africa?
Yes. Most of our clients are in the United States, with others across South Africa and the United Kingdom. Everything runs online.
Do I need to be good with technology?
No. We set up and run the systems with you. Your job is the expertise and the conversations. Ours is making sure the rest works.
Will I need to post on social media every day?
No. Being known doesn't mean being an influencer. It means the right people know what you do. We focus on the channels that suit you and your clients.
Where do we start?
With the Freedom Audit, a free 30-minute call that shows which stage to focus on first, so we don't spend time or money on the wrong thing.